Brand + web design Live business website
A&A Consulting Group
Reframing a broad professional-services offer into a clearer, mobile-first website with stronger hierarchy, trust signals, and paths to consultation.
Senior Brand & Digital Designer
Design that looks sharp.
Works even harder.
I turn complex offers into clear brand systems, campaigns, websites, and digital experiences that help people understand what matters—and act on it.
Atlanta, Georgia Remote & hybrid opportunities
Selected client experience
Hard RockUniversal Music GroupAldiEpic RecordsAtlantic RecordsRE/MAX
01 / SELECTED WORKBuilt for clarity,
Built for clarity,
attention, and action.
Three projects that show how I frame a problem, make design decisions, and carry an idea from structure through execution.
Product design User-study–informed concept
StudioMap
A location-based studio discovery and booking experience designed around trust, comparison, and fewer coordination steps.
Read case study
UX/UI design Independent product concept
IVORY
A guided tuning experience that translates specialist information into calm, understandable next steps.
Read case study02 / CASE STUDIESThe decisions
The decisions
behind the work.
Clear context, honest project status, and the reasoning that shaped each solution.
01
A&A Consulting Group
Turning an agency website into a clearer sales conversation.
Project typeLive business website
My roleLead design, UX, content structure
Primary audienceSmall and midsize business owners
Problem
The company offered several services, but the value and next step were difficult to understand quickly—especially on mobile.
Design decisions
I grouped services around customer needs, clarified the offer hierarchy, made proof easier to scan, and repeated a consistent consultation path at the moments where visitors make decisions.
Design result
A bolder, mobile-first experience that explains the offer in seconds and gives sales conversations a consistent digital foundation.
Measurement plan
Track qualified inquiries by page and traffic source, then refine the highest-exit points instead of treating launch as the finish line.
02
StudioMap
Making studio booking feel as easy as finding a place to stay.
Project typeUser-study–informed product concept
My roleResearch, user flows, UX/UI, prototype
Core usersRecording artists and studio operators
Problem
Artists need trustworthy information about location, amenities, rates, and availability. Studio owners need a simpler way to manage requests without repeated messages.
Design decisions
I made map-based discovery the starting point, brought comparison details into studio profiles, and connected availability, add-on services, and booking in one continuous flow.
Design result
An end-to-end interactive concept that connects discovery, evaluation, and reservation without hiding the details users need to commit.
Next validation step
Run moderated booking tasks with artists and studio operators, then measure comprehension, completion, and the points that still require explanation.
Original interactive prototype
Try the StudioMap booking flow.
Explore studio discovery, profiles, availability, and the booking experience in the original working prototype.
Open full prototype
03
IVORY
Turning specialized tuning data into confident next steps.
Project typeIndependent mobile product concept
My roleProduct framing, interaction, visual design
Design goalClarity without removing professional control
Problem
Piano tuning presents technical information that can overwhelm new users, while experienced technicians still need precision and control.
Design decisions
I organized the flow around instrument setup, real-time pitch feedback, key-by-key progress, and a session summary—revealing complexity only when it becomes useful.
Design result
A calm mobile interface concept that gives beginners a visible path forward while preserving detailed feedback for experienced users.
Next validation step
Test terminology, feedback speed, and error recovery with both first-time users and working piano technicians.
03 / VISUAL SYSTEMSIdentity, campaign, and
Identity, campaign, and
published print work.
A tight selection chosen to show concept, composition, production range, and work published in the market.
04 / APPROACHFrom unclear brief
From unclear brief
to usable system.
I connect business intent, audience needs, and production reality so the final work is both distinctive and usable.
-
01
Clarify
Define the audience, decision, business goal, constraints, and evidence of success.
-
02
Frame
Turn scattered requirements into a clear hierarchy, user flow, and creative direction.
-
03
Build
Create a repeatable visual system, then apply it across the moments that matter.
-
04
Validate
Review with users and stakeholders, measure the result, and refine what creates friction.
05 / PROFILERange built over time.
Range built over time.
Judgment built through use.
I started in graphic design and expanded into brand, web, UX, content, and creative direction—often owning the work from the first conversation through final delivery.
That background helps me see the full system: the business goal, the audience’s next decision, the message, the interface, and the final asset that has to work in the real world.
Google UX Design Specialization · 2022
CalArts UI/UX Design Specialization · 2022
06 / EXPERIENCE
Selected professional experience.
Independent design practice predates the selected roles below.
A&A Consulting Group
Senior UX/UI, Brand & Web Designer
Lead websites, brand systems, digital advertising, campaign creative, and conversion-focused client experiences.
LGX Print
Lead Web & Graphic Designer
Directed identity, apparel, campaign, social, and digital design across a high-volume client portfolio.
American Coalition for Crisis Relief
UX & Digital Designer
Designed and guided 30+ websites from onboarding through launch while coordinating feedback and quality assurance.
FigmaAdobe PhotoshopIllustratorInDesignHTML/CSSWordPressDesign systemsContent strategy
Atlanta, Georgia · Available remotely
Let’s make the next
great thing.
Open to Senior Brand Designer, Senior Visual Designer, Senior Digital Designer, and Creative Lead opportunities.